For small DTC Shopify stores
The back office of a small store, reviewed by a person.
Shop Ops is an operations cockpit for direct-to-consumer stores on Shopify. It brings ad review, creative approval and customer support into one place, and prepares the work so that the owner or a support teammate only has to check it and decide.
Draft reply
Three jobs, one queue of decisions
Every area ends the same way: a card with the evidence and a proposed action, and a person who approves it, edits it, or says no.
- 01
Ads and budget review
Daily spend, results and proposed budget changes for each ad set, laid out so the owner can approve or reject each change.
- 02
Creative approval
New ad creatives and copy wait in a queue. Nothing goes live until someone with the right role approves it.
- 03
Support inbox
Customer emails from the store’s connected mailbox are sorted and given a suggested reply. A person edits, approves and sends.
Who it is for
Store owners
See every proposed change to ads, creatives and budgets, and approve or reject them. Invite teammates and connect the store's support mailbox.
Support staff
Invited by the owner. They see the support inbox and its reply drafts, and nothing about ads or budgets.
How sign-in works
- 1.You sign in with your Google account. We keep only your name and email address, to identify you.
- 2.Access is by invitation. If the store owner has not invited your email address, sign-in is refused and no account is created.
- 3.Connecting a support mailbox is a separate, optional step that asks for Gmail permission on its own consent screen. You can disconnect it at any time.
How we use Google data
Read to help you reply. Send only when you say so.
- — For sign-in we keep only your name and email address.
- — If you connect a support mailbox, Shop Ops reads its support messages to sort them and draft replies, and lists the “Send mail as” addresses you have already verified in Gmail.
- — A reply is sent only when a person presses send. Nothing is deleted from your mailbox.
- — Full mailbox contents stay in Gmail. We keep message IDs, category and status, and for a reply awaiting approval a short summary and the draft for up to 30 days. We do not sell data or use it for advertising or model training.